When you use lcd_puts(), it places the string relative to the current font's width
and height. So if you had a font of 6x8, using x=2, and y=2, it'd start to draw
the string at x=12, y=16.
If you want to have it placed relative to pixels and not font width/height, you
should use lcd_putsxy(), with the respective locations to start to draw
the string.