Why would Apple give a shit about its customers? They have such a legion of geeky diehards who will buy anything they release, regardless of how good it is, they don't really need to cater to, well, anyone who's not an Apple geek. It's kind of like Radiohead, but with electronics.
What kills me is that no manufacturer has seen Rockbox and discovered that there's a small, but potentially lucrative niche market for higher-end mp3 players with high-capacity drives, OGG/FLAC support, better internal components to power bigger headphones, etc.