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I believe VMWare is used to compile Windows versions of the firmware, so probably the simulator you've built will only work in the Windows environment...
From the directions to using Rockbox.vmx (see the prior post), it didn't seem too difficult, but once all of the instructions were followed, there is nothing in the 'simdisk' folder to be found.
Thank you for your help and advice. Recap. To get the simulator to work, I had to goto the build folder and issue the following command. debian:~/rockbox/sim#./rockboxui
The instructions were a bit misleading in that they said the command should be: ./rockboxui.exe
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